Staff

Dr Sarah Raphael
Dr Sarah Raphael is the General Manager of Filling the Gap. An enthusiastic advocate for finding achievable solutions for the improvement of oral health for all Australians, she works closely with NSW Health, the University of Sydney and other key stakeholders on Filling the Gap and ADA NSW programs. Sarah is committed to taking Filling the Gap to new heights by growing the volunteering opportunities and dental aid programs, improving public awareness of the importance of good oral health and continuing to advocate for better oral health for all Australians. Graduating from University of Adelaide with a Bachelor of Dental Surgery and initially working in rural and remote areas of South Australia, Sarah made the move to Sydney to pursue further studies. She completed a Master’s degree in Paediatric Dentistry, Graduate Certificate in Higher Education and Fellowship with the Royal Australasian College of Dental Surgeons. Over her career spanning 30 years, she has been involved in many varied aspects of the profession – holding positions in clinical dentistry, university teaching and providing research and education consultancy services to Colgate Oral Care for almost 20 years. Sarah has been involved in many local and national committees including ANZSPD, AAPD, RACDS, the Australian Dental Council and served as a board member for the ADA NSW Centre for Professional Development. Sarah also continues to follow her research interests in oral health and preventive product technology, holding an honorary position with the University of Sydney School of Dentistry.
Faiza Ahmad
Faiza Ahmad started as Head of Communications and Public Affairs at ADA NSW in October 2020. Faiza has previously worked as National Communications Manager at The Smith Family. In this role she developed integrated communications strategies to grow brand awareness and consideration amongst The Smith Family's target audiences. She was responsible for the development of tailored content across multiple channels (including social media content, key messages, talking points, website content, video content, infographics and publications). Prior to this she worked as National Promotions Manager, Retail and National Promotions Co-ordinator, Retail at the Australian Broadcasting Corporation (ABC). Faiza has also worked as Senior Accountant, Consumer Industrial Markets at KPMG Australia where she conducted financial statement audits and provided advisory services as part of a team to a number of large organisations.
Vincent Yeo
Vincent Yeo is the ADA NSW Chief Financial Officer where he manages the association’s finances and reporting obligations. He strongly believes that most of us are fortunate to be in a position to help in some shape or form, and it is our responsibility and privilege to assist those in need. He advocates the efficient allocation of resources so that we will be able to improve the health and quality of life of more vulnerable people with poor oral health.
Claire Rawlinson
Having worked as a dental hygienist in the UK for 17 years and prior to that as a dental assistant for 6 years it could be said that dental has been my life! I studied dental hygiene at Guys hospital, London before returning to Yorkshire where I practiced until we moved south to Kent in 2004. Whilst in Yorkshire I worked in a variety of dental surgeries and also treated inmates at Armley prison, the first hygienist to do so. During my years as a hygienist I have worked on the dental clinics at dental schools, I worked at a variety of dental surgeries and also worked in a specialist periodontal and implant surgery before leaving the UK. On moving to Kent I lived and worked there for 7 years before we decided as a family to take an adventure to the other side of the world and we arrived in Sydney November 2011. After settling my family into life in Australia I took a chance of a change of career and became a qualified personal trainer. I initially worked in a gym setting then decided to branch out and set up my own studio. I thoroughly enjoyed my time in the fitness world as I genuinely love being in the outdoors and keeping fit is one of my passions. Since being in Sydney I have taken part in Coastrek 50km/60km four times and have completed Oxfam Trailwalker 100km three times. I am now the Program and volunteer coordinator with filling the Gap and NSW Coordinator ADHF and thoroughly enjoying being back in the world of dentistry and furthermore having the ability to help those less fortunate individuals to access much needed dental care.
Elise Ross
Elise Ross brings over 10 years’ experience in marketing and communications within the healthcare sector. Beginning at the Royal College of Pathologists Quality Assurance Programs (RCPAQAP), Elise strengthened international agent relations by offering tailored, simplified communication solutions to contacts in Malaysia, India, the United Arab Emirates and South Africa, and facilitated internal change communication during the company’s interstate co-location project. While studying a Master of Arts (MA) in Organisational Communication, Elise first joined ADA NSW as Membership and Communications Officer. Regular communication with members and responsibility for content creation developed an understanding of member priorities and needs. After living and working in Canada, Elise returned to ADA NSW to join a fast-growing team and has since been tasked with projects such as the overhaul of the ADA NSW website. Now Marketing and Communications Manager, Elise continues her digital focus with planning and oversight across channels. Through engagement with volunteers, it is clear Filling the Gap provides a wonderful opportunity for dentists and the dental team to give back. Elise is very proud to be a small part of that.
Tim Escott
Tim Escott is a tertiary qualified marketing and communications professional at ADA NSW. He has more than 15 years’ experience in the private, NFP and various roles in the State and Federal public sector. His most recent role has been as a Communications Manager at the NSW Department of Education. Tim has previously worked in marketing and communications roles in the NSW registered club industry and has written news and feature pieces for News Limited newspapers, amongst other platforms. He has considerable experience in producing content for digital and print platforms, including content for websites, newspapers and through email marketing. Tim is the Senior Communications Advisor and Editor of NSW Dentist magazine at ADA NSW.
Deidre Holland
Deidre Holland is a designer with over 27 years’ industry experience. She has worked in a variety of workplaces from small boutique design studios through to freelancing in some of Sydney’s more prestigious advertising agencies. She ran her own design consultancy for 13 years prior to stepping back into the corporate world. She has produced work for a diverse range of clientele, ranging from high fashion, travel, automotive, health-care, through to education and not-for-profits. Working on a wide range of collateral from advertising, direct marketing, branding and publishing, to name a few. Her passion is for implementing and maintaining a strong brand identity for businesses. A strong brand will ensure that a business is elevated and recognised for its professionalism, trustworthiness and shared values, which leads to greater awareness and customer loyalty.
Posted on January 9th, 2019
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